‘Hey Mama’ is a movement that was created in order to inspire mothers who struggle with issues such as support and mental health that arise when they become a mother. It’s important to note that this creative supportive movement includes communicating supportive ways to mothers during the course of their day-to-day mothering, without leaving them feeling lonely or frustrated at all.

One can draw a connection between the brand’s use of one colour and that of a mother’s skin colour, as it is soft and muted, symbolizing the softness a mother has for her child through love and nurturing.